Whether an organization manufactured toilet paper, provided life-saving health care, distributed much needed food and other supplies, or researched and developed a game-changing vaccine, corporate purpose has never been as tested or highlighted as it was in 2020.
The global pandemic could not have been a greater lesson in the importance of corporate purpose and the power of aligning it to individual purpose.
Author’s note: This article, originally published in November 2019, is updated to reflect upon 2020.
